Semantic Marketing Reduces Bounce

One promise of the Semantic Web is increasing the relevance of websites without visitor effort - visitors will get more of what they want and less of what they don't when they arrive at a website. Ultimately, the entire Web is going to get more relevant for each of us. Today, Semanticator™ enables your website to deliver more meaningful interactions with the majority of visitors. When you increase the relevance of your website, more visitors will stay longer and go deeper into your content. This results in more visitors becoming prospects, and ultimately, more customers.

With Semanticator, marketers create Semantic Marketing personas which can be detected moments before arrival. Semantic Personas or market segments are based on attribute types like geographic location, operating system, day of the week, search keywords, targeted websites visited, etc. Here are a few industry examples:

Dining & Entertainment: Party Planner

Education: Prospective Student

Fashion: Trendy Female

Fashion: Trendy Value

Financial Services: Travel Enthusiast

Gifting: HR Professional

Hospitality: Upscale Value

Insurance: Competitive Shopper

Office Supply: Business Shopper

Technology: Competitive Shopper

Technology: Female Fitness

Technology: Interactive Gamer

When a visitor matches a persona, Semanticator delivers a more relevant Web-page than the standard one-size-fits-all experience - while strictly maintaining visitor privacy. We have found persona-based visits represent the majority of interactions, time on site dramatically increases, exits from entry pages decrease and visitors convert to prospects or customers at a significantly higher rate.

Whether you need to increase the effectiveness of your search marketing, improve landing page optimization, convert more browsers into buyers or grow loyalty program participation - Semantic Marketing is a great next step in your Web strategy.

Semantic Marketing Reduces Bounce

Want to Increase Conversion?